About the creators

This toolkit on service design is the outcome of a partnership between two design firms and Design Flanders. The toolkit was designed and written by two service providers who entered into a partnership specifically for service design: Namahn and Yellow Window. This toolkit was first published in Dutch by Politeia in cooperation with the VVSG, the Association of Flemish Cities and Municipalities.

Namahn

Namahn is a design firm specializing in the design of digital products and services, such as self-service kiosks, e-government and knowledge bases. The needs and requirements of the end users are always taken as the starting point, and the aim is to make those products and services as user-friendly as possible. Namahn was established in 1987 and is based in Brussels.

Yellow Window

Yellow Window specializes in service design and service strategy. Relying on expertise to collect user insights and detect real opportunities, clients are helped to develop a better customer experience, enhance the value of the service, and introduce real innovations. Yellow Window is a division of the Enthoven Group, which also includes one of Belgium’s biggest design firms: Enthoven Associates. The company is based in Antwerp (Belgium) and has offices in France and The Netherlands.

Design Vlaanderen

Design Flanders can help you in your search for designers, for instance by supplying you with a service design coach, who helps you through the service design process, or with designers who take care of the design briefing. during an initial meeting, design flanders’ advisors look with you at the type of designer you want, what the assignment will entail, what the expected results are, etc. they also provide additional advice on the contracts, ways of working together, patents, model protections, and so on.